World Liberty Financial — A Trump Backed Project
World Liberty Financial is a yet-to-be-released DeFi platform backed by President Trump (the ‘Chief Crypto Advocate’). In this report, we deep dive into everything World Liberty Financial related.
Introducing World Liberty Financial
World Liberty Financial is a yet-to-be-released DeFi platform backed by President Trump (the ‘Chief Crypto Advocate’ for the project) and his sons (who have been given the role of ‘Web3 Ambassadors’). The goal of the World Liberty Financial Protocol is to “provide users with information and access to third-party DeFi applications”.
The first third-party application the project may provide access to is Aave v3, which will allow WLF users to borrow and lend cryptocurrencies (namely ETH, WBTC, USDT, USDC, and sUSDe) onchain, ostensibly outside the traditional rails of the banking system. The protocol’s stated unique selling point? A user-friendly interface that simplifies DeFi in order to onboard the masses of Web2 users into Web3 and “make crypto and America great” again. Another explicitly stated aim of the protocol is to advance the mass adoption of US dollar-based stablecoins, and in turn strengthen the position of the US dollar. Separately, World Liberty Financial Inc., the developer and owner of the WLF protocol, has also announced plans to launch USD1, a US dollar-based stablecoin.
The third quarter of 2025 remains the proposed start date, though this is still unconfirmed and the website currently allows users to view the team behind the project and purchase the protocol’s governance token (WLFI) only.
In this report, we take a deep dive into everything World Liberty Financial – covering the Goldpaper (the President’s version of a crypto whitepaper), the tokenomics of the WLFI token, the revenue model of the business, and some of WLF’s current partnerships. Along the way, we will unravel some interesting insights behind the intention and potential end-goal of the Trump family’s crypto endeavour.